I help food brands discover their authentic health story.
Together we will uncover your product’s unique health benefits and pinpoint the messages that inspire and add value for your customers, addressing their true pain points, and building brand loyalty.
Want to see a bit of his approach in action? Take our 3-minute Brand Superpower Quiz to discover which wellness dimensions your product serves.
What I bring to the table
Food is never just food.
It is ritual, comfort, community, identity, power—and yes, nutrition.
I help brands tell their full health story.
I’ve spent over 20 years in the food world—as a writer, editor, cookbook author, and brand strategist—helping startups and global companies shape how people eat. I helped turn a tiny sprouted grain company, TruRoots, into a multi-million dollar brand acquired by Smucker’s. I’ve worked with Kraft, Dannon, and led food storytelling at national magazines like Redbook.
My approach is not just about flavor profiles or shelf claims.
With a background in neuroscience, environmental science, and wellness program design, I see food brands through a wider lens:
How does your product support:
Mental clarity?
Family harmony?
Cultural resilience?
Justice?
Joy?
The consumers you serve are overwhelmed. They’re not just looking for “healthier”—they’re looking for food that fits the whole of their lives and who they want to be. I help brands uncover their hidden wellness impact and turn it into a story worth believing—and repeating.
Because when you stop talking about nutrients and start talking about healing, everything changes.
Want to discover your brand’s deeper health story? Let’s talk.